When Google displays the results to searches, the heading shown for each site is taken from the title tag of the web pages listed.

By default, Blogger page titles have the form Blog Title + Post Title.

When displayed in search engine results, the blog site name will thus be displayed first.If your blog title is not directly relevant to their search, your blog may then be overlooked.

This simple trick reverses the title so the post name is shown first followed by the blog name making it more likely visitors scanning search results will click through onto your post.

To change the page title to Post Title + Blog Title change find the line:

<title><data:blog.pageTitle/></title>

In the site template (this is edited by clicking on Layout / Edit HTML (note: as with any template changes you should back up your template before making any changes).

Change this text to:

<b:if cond='data:blog.pageType == "index"'>

<title><data:blog.pageTitle/></title>

<b:else/>

title><data:blog.pageName/> : <data:blog.title/></title>

</b:if>

In a nutshell, this tells Blogger to leave the page title as is if the page is the home page leave the title

as is; if it's a post page however change the title as described above.

Last update: 15-02-2009 22:15